Creative professional with 20+ years of experience across visual communication, branding, advertising, publishing, digital experiences, social media and creative direction.
I build visual systems that connect strategy, design and communication — from the first concept to the final campaign.
Currently Art Director & Social Media Manager at Alkasaem Alhandasia in Kuwait, leading visual communication and digital content.
A hybrid creative workflow combining design, publishing, motion, digital content and AI-assisted production.
From concept and art direction to final production, I move between creative software and modern digital tools to build complete visual experiences.
A foundation in applied arts, strengthened by years of practical design work, teaching, mentoring and professional training.
Experienced in visual arts education and in developing practical design skills through workshops, guided projects and hands-on learning.
Helwan University · Faculty of Applied Arts · Cairo, Egypt
Helwan University · Faculty of Applied Arts · Cairo, Egypt
Drawing, painting, design, color theory and creative development.
Practical training, workshops and mentoring in design, visual communication and creative development.
Leading the company’s Art Direction, visual communication and Social Media presence across digital and marketing channels.
Developing creative concepts, campaigns and visual storytelling for a construction and engineering brand — translating technical information into clear, engaging communication.
Lead visual direction and communication across the company’s digital and marketing channels.
Manage and develop the company’s social media presence and visual content strategy.
Develop creative concepts and campaigns for construction and engineering services.
Create and direct content for Instagram, Facebook, LinkedIn, YouTube, TikTok and other digital platforms.
Transform technical construction information into engaging, accessible visual content.
Contribute to the development and enhancement of the company’s visual identity and brand communication.
Design advertising campaigns, social media creatives, infographics, presentations and promotional materials.
Use modern design technologies and AI creative tools to enhance creative production.
Engineering · Technical · Marketing · Sales
A creative direction practice built around visual systems, campaigns, content and experiences.
Art direction, composition and identity systems that create a distinctive visual language.
Branding, campaigns and content that stay coherent across every touchpoint.
Animation and moving content used to guide attention and create atmosphere.
Turning early ideas into clear, flexible and production-ready creative systems.
Visual systems, identity direction and brand communication built around a clear idea.
Campaign content and digital narratives designed to move information into attention.
Books, magazines and publications where typography, image and structure become one system.
Motion, visual experiments and AI-assisted workflows for modern content.